Yoga guru and entrepreneur Baba Ramdev on Monday inaugurated
Patanjali's apparel store in Delhi. While Baba and his products are generally
desi, the newly launched "affordable" Patanjali Paridhan is said to
be an "exclusive one-stop solution showroom" of garments. Their
brands Livefit, Aastha and Sanskar offer apparel for men, women and children
including ripped jeans. Patanjali's fashion includes 3,000 products including
denim, casual wear, ethnic and formals.
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Swami Ramdev - LiveFit (Photo Credits: @yogrishiramdev
Twitter)
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According to earlier reports, the company is planning to
open around 200 stores across metros and smaller cities by 2020. Baba Ramdev
announced the clothing line in 2016. Talking to the media, Baba Ramdev on
Sunday said, "Patanjali Paridhan with several products ranging from jeans,
ethnic wear to accessories will be launched this Dhanteras to counter foreign
companies."
Patanjali Paridhan, Baba Ramdev's Swadeshi Apparel Store,
Launched in Delhi; Yoga Guru Unveils 3 New Brands LiveFit, Astha, Sanskar on
Dhanteras.
Patanjali Paridhan is the latest addition to the long line
of products launched by the company:
Let’s don the ‘Swadeshi Gaurav’. Get these three Patanjali Paridhan products (1 Jeans 👖 & 2 T-Shirts👕) worth Rs 7000 in only Rs 1100 in this festive season. Join our Swadeshi movement to end the loot of multinational companies 🙏 pic.twitter.com/EGbEdmtX87— Swami Ramdev (@yogrishiramdev) 5 November 2018
The company said, "Like Khadi led to the freedom
struggle of the country, the Patanjali Paridhan will be the carrier of a new
revolution of economic independence in the country. Because clothing is not
just a commodity, it's statement of our self-respect, pride personality and
identity which can never be compromised in life."
Two years ago, Ramdev said, "Just because I am a baba
does not mean we cannot marry modernity with spirituality, we can make, let's
say desi jeans." He also said, "India and Indian values with the
self-respect of home-production (swadeshi) – this is Patanjali’s identity. We
recognize and respect our culture and traditions." Patanjali is also
planning to enter markets of packaged drinking water, milk and milk products,
and sanitary napkins.
Tags: AASTHA BABA RAMDEV BABA RAMDEV JEANS LIVEFIT PATANJALIPATANJALI PARIDHAN RIPPED JEANS SANSKAR
Source:https://www.latestly.com/india/baba-ramdev-launches-swadeshi-ripped-jeans-under-patanjali-paridhan-in-delhi-481665.html
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