For the quarter ended September 30, 2018, Eicher Motors Limited recorded total revenue from operations at Rs. 2,408 crore.
Royal Enfield's
total revenue from operations rose 11 per cent in the second quarter of the
current financial year (July - September 2018), to ₹ 2,408 crore, compared to
the same period last year. Earnings before interest, taxes, depreciation and
amortisation (EBITDA) stood at ₹ 729 crore, up by 7 per cent from ₹ 683 crore
for the same period last year. Profit after tax grew by 6 per cent to ₹ 549
crore from ₹ 518 crore in the same period last year. In all, Royal Enfield sold
2,09,963 motorcycles in the quarter, a growth of 4 per cent from 2,02,744
motorcycles sold in the same period last year.
Commenting on Royal Enfield's
performance, Siddhartha Lal, Managing Director and CEO Eicher Motors Ltd, said,
"Despite several challenges that came up during the quarter, Royal Enfield
recorded a strong performance in Q2 2019. The highlight of the quarter was the
global media ride and launch of our 650 Twins at Santa Cruz, California North
America in September 2018. Both these motorcycles - Interceptor 650 and
Continental GT 650 - were extremely well received by the global motorcycle
press who appreciated the simple design and fun riding experience. The 650
Twins are being introduced across our key markets in a phased manner globally.
We launched the motorcycles in Europe at the EICMA Motor show in Milan last
week, and we are now all set to launch these motorcycles here in India later
this week. Participants at Rider Mania can also book a test ride by
pre-registering on the website."
This year at EICMA 2018, we
showcased the 'Concept KX' prototype - a V-Twin motorcycle developed by Royal
Enfield's design and engineering teams in India and the UK. Concept KX is
inspired by Royal Enfield's original Model KX of the late 1930s and has been
developed from scratch in just six months this year," Siddhartha added.
Royal Enfield's next big launch
is the two 650 Twins in India, which will be launched on November 14. The two
motorcycles - the Royal Enfield Interceptor 650, and the Royal Enfield
Continental GT 650, are expected to be priced competitively, and will be aimed
at making existing Royal Enfield owners upgrade to the new models with a new
650 cc, parallel-twin engine. The two new models will also be positioned as
Royal Enfield's first global products, and will aim to increase exports of the
Indian motorcycle brand, which has been struggling to make a mark globally.
Less than 5 per cent of Royal Enfield's overall sales are attributed to
exports.
In the international markets,
Royal Enfield continues to expand its footprint in South East Asia. Royal
Enfield opened its third store in Thailand at Chiang Mai. Towards growing the
Royal Enfield community outside India, Royal Enfield organised the second
edition of REUNION in Colombia at Quindio and received good participation from
the customers. In September, Royal Enfield raced the custom built Bonneville
racer at the Salt Flats in Utah, USA at a record speed of 157 miles per hour,
demonstrating the versatility and capability of the brand new Twins' engine.
Royal Enfield built the motorcycle together with S&S Cycle and Harris
Performance - further strengthening the reputation of Royal Enfield motorcycles
as the perfect canvas for customisation.
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Source:https://auto.ndtv.com/news/royal-enfield-revenue-grows-to-over-rs-2-400-crore-in-q2-1946379
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